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"Dedicated to the preservation of Standard Cars 1903-1963"

Dedicated to the preservation of Standard Cars 1903-1963

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The Sign of the Standard


The 1st Registered Trademark


"The registered trademark of the Standard motor Company's a symbol of more than ordinary significance. 


The reproduction of it shown here is based on what is probably one of the most ancient military trophies of British interest in existence. This Roman standard was in use by the armies of Rome early in the first century. It is thought that the original, discovered in Essex in 1827, was used by troops who sustained the sole military disaster which overtook the Romans in the reign of Nero, when the  IXth legion on the way to relieve Colchester in AD61, was annihilated by Britons under the leadership of Boadicea, Queen of the Iceni. 


Thus this trademark most aptly symbolises, not only a play on the name "Standard" but British superiority and success. The original Standard was of yellow bronze, 17 inches high and represents four wreaths of laurel leaves and berries. mounted on a wooden shaft."


The Standard reproduced above has been spoilt and is shown in a compressed format.  If you wish to use it elsewhere, please contact the webmaster who will supply a high definition unspoilt version.