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From the Standard Motor Club Archives
1926 Model Year Brochure Reproduction
A 1926 Standard, Paul Newsome's 14H.p. SLO4 with Charlecote 2-
Photo of Brochure front cover:
Reproduction of pages 2,3 and 4:
Apart from modifications in the steering and front brakes of the 14 h.p. model, the fitting of front-
The most notable of these developments is the new all-
When the hood is raised the windows abut firmly at the top against a continuous cantrail, excluding all draughts ; hinged and grooved pillars of a light but stiff metal construction, separate the individual lights. With the hood folded, the windows can be raised to afford protection from side winds.
The body framing is much stiffer than hitherto; four 24 in. doors are now provided (the new one on the offside of the driver giving a free entrance to the front compartment) while the general design of the body is greatly improved, having an attractive semi-
THE 14H.P. " COUPE."
Extensive additions to the equipment of these 14 h.p. cars have been made; among others may be mentioned shock absorbers and spring gaiters, clock, two dash lamps, ash tray, driving mirror, dimmer switch, roof lamp, automatic screen wiper, adjustable anti-
NEW 11 H.P. BODYWORK.
The " Canley " and " Coleshill " two-
Both the 11 h.p. two-
ADJUSTABLE SIDE SCREENS.
The 11 h.p. chassis design has called for no alteration apart from the higher radiator and the provision of somewhat stronger front springs with rather more camber, though an improvement from the standpoint of convenience is the removal of the petrol tank filling spout to within the bonnet space. In regard to equipment a great many additions have been made. A scuttle ventilator adjustable from the driving seat is provided ; a dashlamp, driving mirror, clock, screen wiper, petrol can and carrier and an ash tray have been added, while the other items include a speedometer, licence holder, spring gaiters, number plates and five lamps.
11 H.P. AND 14 H.P. SALOONS.
The saloon models on the 11 h.p. and 14 h.p. chassis. consist of the 11 h.p. " Piccadilly" and the 14 h.p. " Pall Mall," the former having two exceptionally wide doors giving access to both front and rear seats, the adjustable front seats having hinged backs that enable a clear entrance to the rear compartment to be had. The " Piccadilly " saloon has not been varied in general design but its equipment has been increased to correspond withthe 11 h.p. open cars. In the case of the 14 h.p. " Pall Mail," a four-
Many additions have also been made to the equipment of the " Pall Mall" saloon; beyond the numerous items previously included there is a clock, ash trays (back and front) automatic screen wiper, roof net, companion recessed at the side of the back seat, lock on one door and bolts on all the others, dashlamp, dimmer switch and scuttle ventilator adjustable from the front seats.
With all " Standard " cars, 11 h.p. and 14 h.p., a choice of three colours is offered, viz., fawn, crimson and blue. The upholstery in the all-
For the " Piccadilly " saloon upholstery a choice of two carriage cloths is available, while for the " Pall Mall" saloon there are two carriage cloths and a range of three real antique leathers as in the open models.
The prices of " Standard " cars for 1926 are given below, but it is essential, when drawing comparisons with the figures applying to the 1925 models, to bear in mind the extensive and costly improvements, the numerous additional items of equipment, and the provision of front-
When these important differences are considered it is clearly evident that, in effect, the new prices represent very appreciable reductions ; it is unquestionable, in other words, that the 11 h.p. and 14 h.p. " Standard " cars offer even more remarkable value than has been the case hitherto. One has only to consider the unique all-
It need hardly be said, in view of the enviable reputation of the Standard Motor Co., Ltd., that there has been no sacrifice in the high quality of workmanship or material in providing the additional features; the enhanced value has been made possible by the ever-
14 h.p. " Charlecote " Coupe
14 h.p. " Stratford " Five-
14 h.p. " Pall Mall " Saloon
11 h.p. " Coventry " Two-
11 h.p. " Knowle " Four-
11 h.p. "Piccadilly "Saloon
Another 1926 Standard, this time the 14 H.p. fitted with the Stratford 5-
I am aware that there are other Standard cars and information that could be added to this site to make it more comprehensive, so if you have material and photographs, please let me know.